1. Website Validation.
SEO Services need a good foundation to start with. I run diagnostics on your website to pinpoint any issues that may adversely affect your search engine ranking. This could be anything from spelling mistakes to something more technical, like images with no alternative descriptions. I will work with you and your web designer to solve any problems.
2. Keyword Research.
This is where we work together to find the search terms that are most relevant to your business. I research the actual words and phrases that people are typing online to find products/services like the ones you have to offer. A good keyword strategy is the foundation of on-site optimisation.
3. Content Advice.
Behind the scenes of your website, I write code that includes the keywords found during the keyword research phase, but the major search engines also look for meaningful content, which means the keywords must also be present in the written content on your website. We update your content together in order to reflect your chosen keywords.
4. Sitemap Creation.
A sitemap is a file that tells the search engines how to index your website. This file tells them where all your pages are, how often they change, amongst other things. This is something that Small SEO creates after analysing and updating your site.
5. Website/Sitemap Submission.
I submit your website and sitemap to Google, Bing and Yahoo – the three major search engines. It takes anywhere from a few days to two weeks for your site to be fully indexed by all of the search engines. Google Analytics and Webmaster Tools, and also Bing Webmaster Tools accounts are set up for you at this point.
6. Google Plus Business Pages.
Whether you’re a local or a national business, I ensure that you have a stronger web presence by helping you to create a Google Plus Business page. These are web pages that make it easier for people to find local and national products and services online and on average generate 38% more traffic to your website according to Google.
7. Link Building.
Once your site is fully-optimised, link-building takes you to the next level by ensuring that your site has relevant, Google-safe links. The first part of this phase is a link-analysis to get an idea of your current link-profile. This may involve getting rid of any existing bad links by having Google place these on a ‘disavowal’ list, so that the bad links no longer contribute toward your ranking.